User Experience Research

I am passionate about understanding human behavior – why people think, feel and act the way they do.  As a social psychologist and trainer for close to two decades, I specialize in building meaningful connections with people through thought-provoking questions and active listening. My warm, conversational approach encourages people to uncover deep, meaningful and often surprising reflections that lead to new insights. 

As a user researcher, I leverage these abilities to step into the users’ shoes, ask the right questions, and identify pain points and opportunities for improvement. 

I have extensive research experience drawing from my previous roles as a social psychologist, educator and trainer. I have led interviews, focus groups, and large-scale surveys, generating and analyzing rich quantitative and qualitative data to deliver relevant and impactful insights for stakeholders. As a certified data scientist, I also bring experience in data analysis, data visualization, and machine learning, which helps me in researching user experience with generative AI models.

My master’s in social-organizational psychology from Columbia University (2003), specialized in organizational change, interpersonal skill development, as well as qualitative and quantitative research methods to understand people and realize their potential. 

I also earned a doctorate in education from Yeshiva University (2013), focusing on psychology and education. My doctoral thesis analyzed the top relationship education programs in the United States. I designed, collected, and analyzed a large dataset of over 2,650 ever-married people to determine features that contribute to marital success. In the process, I developed my own statistically validated scale to evaluate relationship education programs.

Fun Facts: I published two articles about my research in peer-reviewed psychology journals. My research data was also analyzed by two more professionals for their doctorates in psychology.

Always looking to learn more, collaborate, and innovate, I look forward to working with you to enhance your users’ experience and maximize your success!

Reach out to me on LinkedIn or contact me below to let me know how I can help with your UX research!